Targeting by IP Address

Q: I am writing a paper as my final step in earning my MBA. The topic is the impact of IP Geo Targeting for eretailers. I am attempting to locate a set of tools commonly used in ad targeting, segmentation, content specific offerings, etc. I need to identify 5-10 traditional tools and the impact identifying the IP address of a web visitor and providing a specific landing page has to revenue.

A: While this is not our area of expertise, we did a little research and found a great blog post that may help answer some of your questions. Plus, the resource may be able to shed a little more light on the traditional tools that you need to identify. Here’s the post . . . and best of luck on completing your MBA!