Comments for Ask Direct Marketers http://askdirectmarketers.wordpress.com The place to go for answers to burning direct marketing questions. Wed, 25 Nov 2009 13:08:53 +0000 http://wordpress.com/ hourly 1 Comment on What is a Control Group by arun http://askdirectmarketers.wordpress.com/2008/01/28/what-is-a-control-group/#comment-203 arun Wed, 25 Nov 2009 13:08:53 +0000 http://askdirectmarketers.wordpress.com/?p=26#comment-203 Does anyone know how this segmentation is arrived at? I need the control and test to be similar based on a set of features, from similarity of means, to variance to a number of other measures. Any ideas on how to achieve that, please get in touch with me at arun.raviji@gmail.com Does anyone know how this segmentation is arrived at?
I need the control and test to be similar based on a set of features, from similarity of means, to variance to a number of other measures.

Any ideas on how to achieve that, please get in touch with me at arun.raviji@gmail.com

]]> Comment on Is Telemarketing Dead? by pfsbusinessdevelopment http://askdirectmarketers.wordpress.com/2008/01/23/is-telemarketing-dead/#comment-202 pfsbusinessdevelopment Wed, 23 Sep 2009 18:02:10 +0000 http://askdirectmarketers.wordpress.com/2008/01/23/is-telemarketing-dead/#comment-202 I work for Phone For Success (www.phoneforsuccess.com) and we teach skills that make your time on the telephone more productive. We made our business from training call center reps, so we know what works on the telephone. A fluid, easy script will put people at ease and doesn’t draw a distinct answer from your prospect. Also, you need to succinctly communicate your message. Of course, if you’re not speaking to the right person, or you’re speaking to his/her secretary, your script will fall on deaf ears. That’s why Phone For Success teaches “Getting Through the Decision Maker”! A great source of prospects is your current and past client list. Dig through your client files and produce a list. Ask yourself if your relationship with the client is strong to the point where they would recommend you. Start with the “strongest” of your clients, mention the terrific work that you accomplished, and ask for referral companies that are similar to them. They will certainly know similar size companies! Phone For Success, Inc. http://www.phoneforsuccess.com I work for Phone For Success (www.phoneforsuccess.com) and we teach skills that make your time on the telephone more productive. We made our business from training call center reps, so we know what works on the telephone.

A fluid, easy script will put people at ease and doesn’t draw a distinct answer from your prospect. Also, you need to succinctly communicate your message. Of course, if you’re not speaking to the right person, or you’re speaking to his/her secretary, your script will fall on deaf ears. That’s why Phone For Success teaches “Getting Through the Decision Maker”!

A great source of prospects is your current and past client list. Dig through your client files and produce a list. Ask yourself if your relationship with the client is strong to the point where they would recommend you. Start with the “strongest” of your clients, mention the terrific work that you accomplished, and ask for referral companies that are similar to them. They will certainly know similar size companies!

Phone For Success, Inc.
http://www.phoneforsuccess.com

]]> Comment on Setting B2B Marketing Strategies by Boss Resurfacing http://askdirectmarketers.wordpress.com/2008/11/19/setting-b2b-marketing-strategies/#comment-201 Boss Resurfacing Mon, 07 Sep 2009 02:51:45 +0000 http://askdirectmarketers.wordpress.com/?p=119#comment-201 Off topic - Help with PM? lost password <a href="http://www.aboutus.org/BossResurfacing.com" rel="nofollow">Boss Resurfacing</a> <a href="http://local.botw.org/Texas/Irving/Boss_Resurfacing/28997432.html" rel="nofollow">Boss Resurfacing</a> Off topic – Help with PM?
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]]> Comment on Is Telemarketing Dead? by Insurance Telemarketing http://askdirectmarketers.wordpress.com/2008/01/23/is-telemarketing-dead/#comment-200 Insurance Telemarketing Fri, 04 Sep 2009 01:27:11 +0000 http://askdirectmarketers.wordpress.com/2008/01/23/is-telemarketing-dead/#comment-200 Our clients are finding that powerful business-to-business calling campaigns are far from dead. Instead, well executed business-to-business telemarketing campaigns are delivering strong returns on investment and helping compnies gain market share during the recession. From our perspective the key to success is delivering a strong value proposition in your message, and having the ability to engage with decision-makers to learn about their company and identify their pain points. If you can deliver a powerful message about your services or solution that can help potential customers achieve greater efficiencies, revenues, or profits,prospects will still want to listen to you. Our clients are finding that powerful business-to-business calling campaigns are far from dead. Instead, well executed business-to-business telemarketing campaigns are delivering strong returns on investment and helping compnies gain market share during the recession.

From our perspective the key to success is delivering a strong value proposition in your message, and having the ability to engage with decision-makers to learn about their company and identify their pain points. If you can deliver a powerful message about your services or solution that can help potential customers achieve greater efficiencies, revenues, or profits,prospects will still want to listen to you.

]]> Comment on Business E-mail Lists by Tom Komar http://askdirectmarketers.wordpress.com/2008/02/07/business-e-mail-lists/#comment-199 Tom Komar Mon, 10 Aug 2009 22:45:35 +0000 http://askdirectmarketers.wordpress.com/?p=31#comment-199 thanks. another great place to get lists is http://www.fnin.com/. they provide consumer and business databases as well as quality investor leads and other great services. they are a great company and i would recommend people to check them out first. thanks. another great place to get lists is http://www.fnin.com/. they provide consumer and business databases as well as quality investor leads and other great services. they are a great company and i would recommend people to check them out first.

]]> Comment on Direct Marketing Hot Topics by MichaellaS http://askdirectmarketers.wordpress.com/2008/04/14/direct-marketing-hot-topics/#comment-198 MichaellaS Mon, 20 Jul 2009 14:34:31 +0000 http://askdirectmarketers.wordpress.com/?p=57#comment-198 tks for the effort you put in here I appreciate it! tks for the effort you put in here I appreciate it!

]]> Comment on Is Telemarketing Dead? by pfsbusinessdevelopment http://askdirectmarketers.wordpress.com/2008/01/23/is-telemarketing-dead/#comment-197 pfsbusinessdevelopment Mon, 29 Jun 2009 14:41:29 +0000 http://askdirectmarketers.wordpress.com/2008/01/23/is-telemarketing-dead/#comment-197 I agree, telemarketing, or, inside sales, is a great way to build your business. And, all businesses already have the necessary tool - the telephone! As for obtaining lists of potential customers, I find that a targeted, refined list is the best way to launch a calling campaign. If the potential customers are well-qualified, they are more likely to speak with you and you need fewer overall name to make your campaign profitable. But, what is a good source of names? Phone For Success, Inc. www.phoneforsuccess.com I agree, telemarketing, or, inside sales, is a great way to build your business. And, all businesses already have the necessary tool – the telephone!

As for obtaining lists of potential customers, I find that a targeted, refined list is the best way to launch a calling campaign. If the potential customers are well-qualified, they are more likely to speak with you and you need fewer overall name to make your campaign profitable. But, what is a good source of names?

Phone For Success, Inc.
http://www.phoneforsuccess.com

]]> Comment on How to be successful in sales by Jeff Battiston http://askdirectmarketers.wordpress.com/2008/12/30/how-to-be-successful-in-sales/#comment-196 Jeff Battiston Thu, 25 Jun 2009 23:31:37 +0000 http://askdirectmarketers.wordpress.com/?p=124#comment-196 I agree! Relationships are essential in sales. Nice post. I agree! Relationships are essential in sales. Nice post.

]]> Comment on Direct Marketing List Research — Just How Big are List Sales? by YL http://askdirectmarketers.wordpress.com/2008/05/22/direct-marketing-list-research-just-how-big-are-list-sales/#comment-194 YL Fri, 12 Jun 2009 17:12:04 +0000 http://askdirectmarketers.wordpress.com/?p=66#comment-194 this is crazy...and you guys are the best. thanks for info. this is crazy…and you guys are the best. thanks for info.

]]> Comment on Mail Delivery Timing by Ted Grigg http://askdirectmarketers.wordpress.com/2009/03/04/mail-delivery-timing/#comment-193 Ted Grigg Thu, 11 Jun 2009 21:39:00 +0000 http://askdirectmarketers.wordpress.com/?p=133#comment-193 In our experience, the timing you state falls in line with reality. It is good to mention that the larger lettershops routinely deliver larger mailings directly to the BMC where large blocks of mail deliver more quickly to the clients’ target area. In our experience, the timing you state falls in line with reality.

It is good to mention that the larger lettershops routinely deliver larger mailings directly to the BMC where large blocks of mail deliver more quickly to the clients’ target area.

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