Is Telemarketing Dead?
Q: Are companies still doing outbound telemarketing? I know that since I’m on the Federal Do Not Call list, I personally don’t receive many phone calls, but I’m wondering if marketers are still using telemarketing.
A: Believe it or not, telemarketing remains a viable channel for many direct marketers. In fact, response rates and ROI from telemarketing remain strong. Of course, the big issue in this industry is that it’s hard to come by enough phone numbers to make a campaign worthwhile. So many people have signed up on the DNC list that quantities of phone-able records are pretty tiny.
With that said, I’d definitely consider telemarketing as part of your multi-channel mix.