Is Telemarketing Dead?

January 23, 2008 at 10:12 pm 8 comments

Q:  Are companies still doing outbound telemarketing?  I know that since I’m on the Federal Do Not Call list, I personally don’t receive many phone calls, but I’m wondering if marketers are still using telemarketing.

A:  Believe it or not, telemarketing remains a viable channel for many direct marketers.  In fact, response rates and ROI from telemarketing remain strong.  Of course, the big issue in this industry is that it’s hard to come by enough phone numbers to make a campaign worthwhile.  So many people have signed up on the DNC list that quantities of phone-able records are pretty tiny.

With that said, I’d definitely consider telemarketing as part of your multi-channel mix.


Entry filed under: Multi-Channel Marketing, Telemarketing. Tags: , .

Average Response Rate Increasing the Quality and Quantity of Your B2B Leads

8 Comments Add your own

  • 1. pfsbusinessdevelopment  |  June 29, 2009 at 2:41 pm

    I agree, telemarketing, or, inside sales, is a great way to build your business. And, all businesses already have the necessary tool – the telephone!

    As for obtaining lists of potential customers, I find that a targeted, refined list is the best way to launch a calling campaign. If the potential customers are well-qualified, they are more likely to speak with you and you need fewer overall name to make your campaign profitable. But, what is a good source of names?

    Phone For Success, Inc.

  • 2. Insurance Telemarketing  |  September 4, 2009 at 1:27 am

    Our clients are finding that powerful business-to-business calling campaigns are far from dead. Instead, well executed business-to-business telemarketing campaigns are delivering strong returns on investment and helping compnies gain market share during the recession.

    From our perspective the key to success is delivering a strong value proposition in your message, and having the ability to engage with decision-makers to learn about their company and identify their pain points. If you can deliver a powerful message about your services or solution that can help potential customers achieve greater efficiencies, revenues, or profits,prospects will still want to listen to you.

  • 3. pfsbusinessdevelopment  |  September 23, 2009 at 6:02 pm

    I work for Phone For Success ( and we teach skills that make your time on the telephone more productive. We made our business from training call center reps, so we know what works on the telephone.

    A fluid, easy script will put people at ease and doesn’t draw a distinct answer from your prospect. Also, you need to succinctly communicate your message. Of course, if you’re not speaking to the right person, or you’re speaking to his/her secretary, your script will fall on deaf ears. That’s why Phone For Success teaches “Getting Through the Decision Maker”!

    A great source of prospects is your current and past client list. Dig through your client files and produce a list. Ask yourself if your relationship with the client is strong to the point where they would recommend you. Start with the “strongest” of your clients, mention the terrific work that you accomplished, and ask for referral companies that are similar to them. They will certainly know similar size companies!

    Phone For Success, Inc.

  • 4. mikeincali  |  August 16, 2010 at 8:02 pm

    Great advice @pfs…!

  • 5. QCSS  |  June 20, 2011 at 7:05 pm

    Phone listings are not diminished when you are conducting B2B telemarketing. Business phone numbers are required to be listed and are open to call.

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