Q: I’d like to put together an e-mail campaign. I have my message almost ready to go — how do I go about getting a list with e-mails? And, can I simply acquire the data and send the campaign out myself?
A: In our experience, e-mail marketing providers house the data, and do not return the e-mail addresses for prospect campaigns. If you simply want e-mail addresses appended to your customer database, you can, in fact do this and deploy the e-mail yourself (if you have the technology to do so). Most e-mail companies will deploy your e-marketing campaign very reasonably for you. The benefit of having them do it for you is that they can ensure that your email is CAN-SPAM compliant, they manage the bounces, etc., and can provide you with some great reporting on how your campaign is doing. So, this is definitely something to consider as you plan your campaign.