What About Mobile Marketing?

May 15, 2008 at 9:20 pm Leave a comment

Q: I hear a lot about mobile marketing, but am not quite sure how (or if) real companies are actually using this as a channel.

A: You bet they are! Mobile Marketing is already big business. According to CTIA — The Wireless Associa­tion, mobile marketing has become close to a $1 billion business, with 1 billion text messages sent per day in the US and 70% penetration of mobile use in urban areas. Mobile market­ing is projected to grow from $708 million in overall revenue in 2007 to $2.2 billion in 2012, according to JupiterResearch. This is a channel not to be ignored.

Probably the best way to understand how marketers are using mobile marketing is to hear case studies in action. Check out this article from DM News. It talks about how many firms are successfully using mobile marketing. Playboy, Coca Cola, Jaguar, Virgin Mobile and grocery store chain, Kroger (who offers coupons on your cell, while you’re grocery shopping–wow!) are other examples of marketers using this channel.

In addition to these real-world examples, the article does a good job of explaining logistics, the opt-in process, the importance of integrating mobile marketing with other channels and discusses measurement issues. It’s pretty thorough.

In a nutshell, mobile marketing is already big business. Done correctly, it is a channel that should not be ignored. It’s probably time to add it to your direct marketing tool-kit.

Advertisements

Entry filed under: Uncategorized.

Direct Marketing for the US Government Direct Marketing List Research — Just How Big are List Sales?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Let’s collaborate!

We promise to bring our direct marketing and business expertise to develop the best possible answer to each question posed. But, we don't know everything! If you see a question where you can add to our perspective, please comment and help round out the answer. We want Ask Direct Marketers to be the absolute best resource for direct marketers, and we can only get there with your help.

Categories

Add to Technorati Favorites

Feeds


%d bloggers like this: