Targeting by IP Address

June 24, 2008 at 11:04 pm Leave a comment

Q: I am writing a paper as my final step in earning my MBA. The topic is the impact of IP Geo Targeting for eretailers. I am attempting to locate a set of tools commonly used in ad targeting, segmentation, content specific offerings, etc. I need to identify 5-10 traditional tools and the impact identifying the IP address of a web visitor and providing a specific landing page has to revenue.

A: While this is not our area of expertise, we did a little research and found a great blog post that may help answer some of your questions. Plus, the resource may be able to shed a little more light on the traditional tools that you need to identify. Here’s the post . . . and best of luck on completing your MBA!


Entry filed under: Online Marketing.

Definition of Product Promotion Secrets to Sales Success

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Let’s collaborate!

We promise to bring our direct marketing and business expertise to develop the best possible answer to each question posed. But, we don't know everything! If you see a question where you can add to our perspective, please comment and help round out the answer. We want Ask Direct Marketers to be the absolute best resource for direct marketers, and we can only get there with your help.


Add to Technorati Favorites


%d bloggers like this: