Cruise Passenger Demographics

February 26, 2009 at 10:55 pm 5 comments

Your question:  From what state and between what age are clients more open to buy any type of cruises?

Our answer:  I found a great source of demographic data from the Cruise Lines International Association (CLIA) website.

 “Cruisers tend to be older (median of 47) than average respondents (44), with higher household incomes ($78,000 vs. $71,000), and higher levels of educational attainment (65% college grad vs. 58%; 24% post-graduate vs. 18%). Both groups are predominantly married (83% cruisers vs. 82% total). Consistent with their older age, cruisers are more likely to be retired (19%) than those in the total representative sample (13%).”

A-1 Discount Cruises   had a slightly different take on the age demographic:

“Approximately 50% of the prospects for cruises come from the 25-39 age group followed by the 40-59 group at about 39% and the 60 plus age group at 11%.  Actual guests taking cruises tell a somewhat different story. The 25-39 age group are taking about 29% of the cruises.  The 40-59 group take about 36% of the cruises while the 60 plus group take approximately 35% of cruises.”

I thought you might also be interested in this article about the changes in cruisers demographics. In a nutshell–cruisers are getting younger.

And, I found a great blog, Cruise Diva, on this topic, too.

Finally, in regards to which states cruisers are more likely to live in, check out this bit of research, again from CLIA: 

http://www.cruising.org/press/overview2008/printPDF.cfm.

This pdf provides quite a few tables that show where cruisers live, including a state by state break-out.

Hopefully, this information paints the complete picture of cruisers.  I welcome additional insight from other experts out there!

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