Cruise Passenger Demographics
Your question: From what state and between what age are clients more open to buy any type of cruises?
Our answer: I found a great source of demographic data from the Cruise Lines International Association (CLIA) website.
“Cruisers tend to be older (median of 47) than average respondents (44), with higher household incomes ($78,000 vs. $71,000), and higher levels of educational attainment (65% college grad vs. 58%; 24% post-graduate vs. 18%). Both groups are predominantly married (83% cruisers vs. 82% total). Consistent with their older age, cruisers are more likely to be retired (19%) than those in the total representative sample (13%).”
A-1 Discount Cruises had a slightly different take on the age demographic:
“Approximately 50% of the prospects for cruises come from the 25-39 age group followed by the 40-59 group at about 39% and the 60 plus age group at 11%. Actual guests taking cruises tell a somewhat different story. The 25-39 age group are taking about 29% of the cruises. The 40-59 group take about 36% of the cruises while the 60 plus group take approximately 35% of cruises.”
I thought you might also be interested in this article about the changes in cruisers demographics. In a nutshell–cruisers are getting younger.
And, I found a great blog, Cruise Diva, on this topic, too.
Finally, in regards to which states cruisers are more likely to live in, check out this bit of research, again from CLIA:
This pdf provides quite a few tables that show where cruisers live, including a state by state break-out.
Hopefully, this information paints the complete picture of cruisers. I welcome additional insight from other experts out there!
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