Is the “www” needed?

October 28, 2009 at 12:24 am 1 comment

Your question: Should you put “www.” in front of your dotcom name, when marketing or is it safe to say when doing a direct marketing campaign that you can just put the .com on the end like: instead.

Our answer: This is only my personal opinion–but, hey–you asked! 

In print, I would definitely include the www, if the URL is not part of the body copy.  In other words, if you include the web address as an element in the creative (think about how a logo is used), I would include the www.

If, however, you’re talking about the url in the body of your copy, it may not be necessary.  Example:  Visit if you’re looking for help analyzing your direct marketing programs.

Hmmm.  Even in this case, I would probably include the www.

The other thing to think about is your audience and your brand recognition.  Younger customers may be more web-savvy and definitely won’t need the www. 

Consider, too, how popular your brand is.  Expedia will never need to use the http://www.  But, then think of the millions they’ve spent on building recognition of

One thing–it’s definitely, always unnecessary to include the www in any broadcast medium (radio/tv/video).

Would love to hear more opinions on this!  Published studies would be great, too.


Entry filed under: Uncategorized.

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1 Comment Add your own

  • 1. Antonio Beattie  |  September 21, 2011 at 11:28 pm

    Long time ago I use to think it was not needed but some website wont function correctly if you don’t add it


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